During the Start Your Business Training they will make the First Draft of a Business Plan. This is the documents that states the goal and objectives of their business. They will copy the answers of the exercises to the Business Plan. After filling in the Business Plan, it is handed in for review and correction at the MBC. The MBC will have a feedback session with the entrepreneurs to talk through the whole Business Plan. After the corrections are made the Business Plan is finished. This Final Business Plan can then be used as an investment proposal by applying for a loan with one of the (Micro Finance) Partners.

Step 1 - Training

Prepare the First Draft Business Plan during the Start Your Business Training

Start Your Training

In the ‘Start Your Business’ Training, they will do 39 exercises. They will copy the answers of these exercises to a ‘Business Plan’. At the end of the training they will have finished the ‘First Draft’ of their Business Plan.

Step 2 - Review

A coaching session with the MBC will make their Business Plan ready for use.

Review Business Plan

After they hand in the Business Plan, MBC will check it and will give feedback in a coaching sessions. After the implemented improvements the Business Plan is ready. With it, they can apply for a loan.

Step 3 - Start!

Get capital (Loan, Saving Group, Personal Savings). And start the business

Start Your Business

With the final Business Plan they can apply for a loan at a micro-finance organization, donors or a revolving fund.  Other source of capital are joining a Saving Group, their own savings or family’s finances/savings.

Cover Page and Executive Summary

The cover page includes the name of the business, location, legal form, owners and contact information. The executive summary clearly states the vision of the business and its structure. It identifies the products and services, market opportunities and goals of the business for its first few years of operation.

The executive summary includes the amount of money needed, the intended uses of the funds and how the business will be successful in carrying out the activities planned.

The name of the business, where it is located and the owner(s).

Legal form and the vision of the business.

It identifies the products and services being offered.

The target customers

Customer’s motivation why they will buy at this business

Sources of start-up capital.

Business Description

This section provides general information about the business and its competitive advantage. Competitive advantage refers to the characteristics of the products compared to the competition (e.g. service, delivery, and location). The business description includes the name and nature of the business (manufacturing, services, etc.), a brief description of what the business does, price and distribution of products/services and how the business process is structured.

Name and nature of the business

General information about the business

Description of what the business does

Price and distribution of products/services

Competitive advantage

Characteristics of the products

Market Analysis

The Market analysis defines the product precisely. Also, it identifies the clients that the business has. Also the characteristics of the target group is described. The market share is measured and a potential market share of the area is calculated. Taken these factors into considerations, a best means for competing is described, for example the type of